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Introduction: Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success · Services Marketing, Relationship marketing has become one of the most important tools for companies in the modern era. Those organisations which have not managed to apply efficient relationship marketing instruments were destined to lose their clients · Effective marketing of services is a complicated procedure which encompasses a variety of numerous strategies and plans, skills and professionalism as well as tasks and responsibilities. Amongst the most prominent problems encountered in the service, firms are to ensure and maintain a consistent quality of services offered to the customers
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· In service firms, the key point of differentiation is the service offered. Thus, if the service is not satisfactory, the customer is likely to find another service provider or to find a substitute. However, satisfied customers will tend to develop brand loyalty. The risk of switching is too high for many services However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, , p) · Services Marketing, Relationship marketing has become one of the most important tools for companies in the modern era. Those organisations which have not managed to apply efficient relationship marketing instruments were destined to lose their clients
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For these reasons, marketing of services has to be more deliberate and considered. A service provider has to carefully audit his resources and competencies, and then conduct market research to locate the segment which it can serve best. And when it comes to positioning, the provider has to be very focused. ADVERTISEMENTS:Estimated Reading Time: 4 mins Introduction: Service quality represents a fundamental aspect of delivery, which strongly influences consumer satisfaction and, as a result, loyalty. In today’s global market a customer’s service expectation has to be met and exceeded eventually in order to retain customers as well as achieve success · Services Marketing, Relationship marketing has become one of the most important tools for companies in the modern era. Those organisations which have not managed to apply efficient relationship marketing instruments were destined to lose their clients
· Services Marketing, Relationship marketing has become one of the most important tools for companies in the modern era. Those organisations which have not managed to apply efficient relationship marketing instruments were destined to lose their clients · In service firms, the key point of differentiation is the service offered. Thus, if the service is not satisfactory, the customer is likely to find another service provider or to find a substitute. However, satisfied customers will tend to develop brand loyalty. The risk of switching is too high for many services · The service concept is used to devise strategies that can see a company achieve its objectives while satisfying the needs of consumers. The management in a service providing firm must incorporate vital ideas that encompass the phenomenon of service concept for improved productivity
· Services Marketing, Relationship marketing has become one of the most important tools for companies in the modern era. Those organisations which have not managed to apply efficient relationship marketing instruments were destined to lose their clients However, in the real world, organizations cannot always match exact capability and demand; therefore, waiting is frequently inevitable while purchasing, especially in service marketing, as service firms can barely inventory their “stock” for sale at a later date (Lovelock, , p) For these reasons, marketing of services has to be more deliberate and considered. A service provider has to carefully audit his resources and competencies, and then conduct market research to locate the segment which it can serve best. And when it comes to positioning, the provider has to be very focused. ADVERTISEMENTS:Estimated Reading Time: 4 mins
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